Exploratory study on the discourse in Silicon Valley about consumer privacy in the Internet of Things.
Ever more objects are becoming smart; smart Barbies, smart bras and even smart surveillance drones in school playgrounds. These objects connect to the internet and use intelligent software in the cloud to tailor services to consumers. Smart dolls can respond to children’s conversations, and smart bras advise us about our activity patterns and calories burned. That also means that smart devices continuously gather information from very personal environments, which raises fundamental questions about the safeguarding of privacy in an Internet of Things era.
This exploratory study aims to inform policy-makers in the Netherlands about privacy protection in the Internet of Things, by mapping the views of stakeholders in Silicon Valley.